We live in a world of niches – this is easily seen in a high school cafeteria as show in the clip below from Mean Girls [and don’t judge...this is just an illustration to get to a point].
These cultures of folks sitting in this school cafeteria are different. They shop at different places, listen to different music, drive different cars, etc. Now, don’t get me wrong, I’m not saying it’s great to polarize into stereotyped groups, but I am saying we are more or less comfortable interacting in certain places and with certain products. This is America [‘Merica!]. We like options.
With that being said [and you’re probably wondering how in the world I got away including a clip from Mean Girls], it’s no different with social media and music. There are certain folks who still love MySpace and go there to listen to music. There are others who swear they’ll only get music on Bandcamp. Many others will scour SoundCloud to find new music before it ever approaches a website. Still others go through YouTube to find their favorite artists’ covers and can discover bands that way.
As an independent artist when you are releasing your album, you need all the help you can get to expose your music to different crowds of people. This is why we believe it’s important to have a unified and strong presence on each of these sites so you can connect as much as possible. Now, we all know that there are only 24 hours in a day, so you have to be wise on how you manage these accounts going forward or else you’ll spend ALL your time [and I mean all of it] hunched over a computer. But we at My New Release can set up and sync all these accounts so you’re able to interact simply and efficiently with your fans. And you never know – some guy from Warner Brothers may have a niece who is always on PureVolume and hears one of your songs, raves about it to her uncle who then contacts you, offering a great contract. OR those very platforms can help you fill a room in a city 300 miles from home because they’ve heard you on MySpace and told their friends. The possibilities are there. So let’s get started.